ABOUT

Back in January 2024 I was trying to push Huel to send creatives out to Tunisia to film the end of the Hardest Geezer's challenge. However it was only until 10 days before his final run that the company decided to send us out there. We had to spend our time planning concepts to film / photograph whilst we were out there. I lead the project from a creative perspective and it was my job to make sure we were getting the best content we could get out there. During our trip we managed to have the most successful week of content Huel had ever had. We managed to pencil in some time the day after his final run to have an interview. I prepared some questions and decided it would be best if I would be the interviewer for this project. We had already built up a relatively good relationship by joining him a few days prior on one of his runs. I knew this content would go viral and I spent the 3 hours after the interview editing all the content up, so that we could get it out as quickly as possible. We managed to get up the interview very quickly and became the first people that have an exclusive interview live with the Hardest Geezer. The interview became one of our biggest organic bits of Youtube content.