Ben Eady
Freelance CD (Art / Copy / Design Hybrid)
ABOUT
Progressive Enterprises’ mySpecials is an innovative programme that matches customers with their ideal supermarket specials based on purchasing history. To spearhead the launch and acquisition campaign, we developed a real-time personaliation tool that created customers’ names using a bespoke font, made from everyday grocery items.
5 x Gold RSVP Winner.
Back to Progressive Supermarket MySpecials eDM/Online Campaign project