Ben Eady Freelance CD (Art /​ Copy /​ Design Hybrid)

ABOUT

Selection of billboards from an NZRU Air New Zealand Cup campaign. Borrowing from old wartime propaganda posters, the idea was to capitalise on the sense of tribal rivalry that exists between teams. The campaign was extensive and encompassed 14 teams, each with their own billboards, busbacks, posters, and weekly emails.

Date created: November 2020 2020-11-01T00:00:00+0000
Date published: 26 November 2020 2020-11-26T14:16:56+0000

MADEIT CREDITS

  • New Zealand Rugby UnionClient

NZRU Air New Zealand Cup Billboards

*
*

Comments

Project tags
SHARE