Ben Chadwick Freelance Motion Graphic Specialist

ABOUT

I provided animation for the 'Football Mickey' brand, their first video was released featuring their mascot is a football-themed parody of the 12 Days Of Christmas song on 10th December 2014.

The brief was to rig assets provided by Evan Bond (Draw Talent) in Adobe Illustrator and animate them in After Effects. We synced the animation to a pre-recorded track. Some of the scenes were animated by Ben Chadwick.

As the track is a cumulative song comprised of 12 verses we needed to find ways to vary each instance of recurring lyrics. Each introductory verse i.e. 'on the second day of Christmas' was animated but rather than copy/pasting these scenes Evan provided various stills of the same scene and I used different camera angles each time for variety.

I also used motion blur in order to coalesce the verses during each countdown, this helped to create the illusion of motion without being overly repetitive.

MADEIT CREDITS

  • Evan BondClient
  • Sarah FreemanAgency

Who liked - Animation for 'Football Mickey' brand