ABOUT

For decades, the "Feature Presentation" at AMC Theatres, in partnership with Coca-Cola, has been a prelude cherished by audiences across the nation, creating more impressions annually than the Super Bowl. It’s a tradition that stands as the pinnacle of cinematic pre-show entertainment, captivating audiences with its unique blend of storytelling and spectacle.

In creating the next iteration of this iconic pre-feature, Dedica aimed to capture the essence of the movie-going experience, blending nostalgia with the anticipation of new cinematic adventures. Our narrative celebrates the timeless duo of an ice-cold Coca-Cola and perfectly popped popcorn, elevating them as indispensable companions in the storytelling journey.

Our creative process, inspired by the sensory delights and emotional depth of cinema, serves as an homage to the shared human experience. It was fueled by the grandeur and magic of Hollywood—from the inception of an idea to the cinematic production, culminating in the awe of storytelling on the big screen. Illuminated by the brilliance of cinematic light, we invite audiences to traverse through a kaleidoscope of emotions and genres. It culminates in a return to the auditorium with a piece of that wonder, a tangible echo of our collective filmic journey, all made possible by the spellbinding power of movie magic.