Ben Bolton
Senior Account Director
ABOUT
The American Cancer Society (ACS) embarked on a transformative B2B campaign in collaboration with Dedica, aiming to engage Fortune 1000 companies in the crusade against cancer. This strategic alliance sought to showcase ACS as a pivotal strategic thought leader, emphasizing innovative corporate partnerships and the elevation of brand visibility. The campaign, through targeted marketing initiatives, forged connections with key corporate figures and CSR decision-makers, thus amplifying ACS's mission to combat cancer and address health inequities more extensively.
MADEIT CREDITS
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Dedica -
Thalita MolinaArt Director -
Jaime SteigerCreative Director -
Todd LeachPartner -
Ben BoltonSenior Account Director -
Natacha FernandesSenior Designer
Back to American Cancer Society project
Welder Abreu
Assistant Director
United States
Jaime Steiger
Creative Director, Dedica
United States