ABOUT

A brand identity created for the launch of the new all natural beauty products range, aimed at a broad gender neutral and age neutral target market. Includes a logo, strapline and brand guidelines to aid others in presenting the brand to the public. Uses greens and flesh tones to imply natural content and highlights the fact that the products do not contain alcohol.

Working closely with the owner I helped identify the key competitors, customers and USP of the range then developed the ‘no alcohol. no chemicals no fuss.’ strapline to appeal to that customer group. I suggested the new brand should be renamed PIP; it’s punchy and has instant connotations of natural content.

Collateral; Logo, tagline, brand guidelines