ABOUT

The purpose of the Data Visualisation System is to give staff and visitors to the Daily Mail at-a-glance insights of traffic to the Daily Mail website. The dashboard was displayed within the Daily Mail HQ and other buildings throughout the world and was intended to generate conversation, build understanding and possibly even inform editorial decisions.

Results

The dashboard has created a buzz. It positioned the Daily Mail at the forefront of digital innovation and generated information about the number of online users on various media platforms at any time in any place throughout the world.