ABOUT

A global, integrated campaign to attract non-EU investors. Key objectives were to draw 10,800 unique visitors to the website from target territories and 80 ‘meaningful’ non-EU inward investment enquiries by 2012. Our campaign had social media at its heart, as our client had a very limited budget but global ambitions.

Results

Our strategy demonstrated clear ROI with over 20% of unique website traffic currently driven by it. We recommended focusing on the USA and India. Of the visitors, the overwhelming majority (28.43%) originated in the USA, with India and the Netherlands next. This project has since won two major branding awards.