ABOUT

We brought together three global capital projects specialists – Morgan Sindall, BAM Nutall and Ferrovial – under one joint venture branding; a mammoth task that involved coordinating senior players across three business cultures. We helped them develop one ethos, one set of values, one brand: Fusion.

Results

We worked with the three teams and JV board to develop a brand proposition, guidelines, and a brand ethos booklet, designed to unite staff across the three companies. This led to a shared set of values and enabled the three businesses to work as one.