ABOUT

A two-year campaign to promote cycling in Enfield on the back of a £30m capital investment in cycling infrastructure. Also, our task was to encourage the citizens of Enfield, London, to cycle to work and for pleasure, and therefore improve the borough’s health and fitness.

Results

We delivered 76,000 page views from 17,000 individual users. More than 2,000 people took up cycle training, and 12,000 schoolchildren adopted the ‘Bike It Plus’ programme. Almost 1,500 bikes were loaned.