Agency/Creative Direction: Breaks Agency
We crafted this piece alongside Breaks Agency for the release of Nike’s Superrep Surge trainer. The animations were to be rolled out in-store, on their social channels and online.
The Nike ZoomX SuperRep Surge is built for classes and workouts that keep you moving. From the treadmill to the rowing machine to strength training, you get the responsive cushioning of Nike ZoomX foam and containment support from an arc on the side to keep you ahead of the curve.
Sweat is the goal for Nike athletes – a medal in itself. Nike wanted to use an aspirational, electrified and metallic visualisation of sweat to demonstrate achievement.