ABOUT

Ogilvy Caribbean approached us with a brief to produce a video for Mackeson Triple Stout. We worked to bring their label rebrand to life using shadows and intrigue, culminating in a full reveal. Our team modelled the 3D bottle from product photography and used volumetric lighting to create a moody and mysterious scene, yet one set to energetic music to enhance the premium aspect of the drink in the contemporary marketplace. The tagline ‘All Hail the King’ was our anchor to the theme of superiority, low angles and back lighting enhanced the reverence of the bottle. The new Mackeson label brings with it the traditional icon of men standing in an inverted pyramid, bringing the label from 2D into a 3D space to create the final fly-through into full reveal.

On top of creating this broadcast advert for Caribbean television, we also created multiple out of home versions for billboards.

MADEIT CREDITS

Project featured: on 19th July 2021

MACKESON - ALL HAIL THE KING - BROADCAST ADVERT

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*

Comments