ABOUT

Working with the wonderful people at Ross Advertising we created 3D animations for Carib Beer, for the launch of their new beer: Carib Blue.

These animations were to be used on social channels, billboards and broadcast tv.

The idea behind Carib Blue as a beer is that it is their ultra premium offering and they wanted this animation to be smooth, sleek and to capture caribbean nightlife using neon lights which is what was in line with their print campaign.

The neon light in the piece is used to reveal the new branding of the beer, and as a way customers can light up their night out and liven things up!

We used Cinema4D to model the beer bottle, create the environment and bring the piece to life through realistic lighting results and a shallow depth of field. The rendering was done in Redshift.

In addition to the main animation we also created a version of thie video where we see the beautiful gold liquid beer forming and the bottle wrapping around it.

MADEIT CREDITS

Project featured: on 25th October 2021

Carib Blue - When Gold Pours From Blue

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