ABOUT

At the end of every year, Orange provides its employees and board members with a greeting card to send to their corporate commercial contacts. And this year, that meant greeting people in over 140 countries.

We wanted the sender to feel delighted about the card they were sending. It needed to be easy to use, easy to personalise and easy to send out.We wanted the recipients to feel surprised and delighted to have received it, be engaged with the message and share it through social media.

Based on traditional sky lanterns, Orange Wishes allowed people to send personalised, virtual lanterns all around the world. The more the wish on the lantern was shared, the more fuel the lantern received to travel.

Powered by accurate weather reports and the amount of fuel in the lantern, the lantern could be tracked on its own unique route around the world.

Bespoke lanterns were also sent out to board members creating a unique cohesion between the physical and digital elements of the campaign.