ABOUT

This was a project set by D&AD for the 2012 Student Awards. The brief was to create a campaign that targeted a younger audience and made them think about saving for tomorrow. The outcome I picked was to show the target audience what they could get if they saved up (like a visual incentive). The media I picked to do this was Augmented Reality, this is as Smartphones are popular with young people and I thought this would be the most suitable for the job at hand.