ABOUT

The Lazy Jellyfish was founded in 2013. I worked as the CEO and Creative Director for the company until 2018. The brand designed and created clothing and soft toys for children, made using printed organic materials with playful and funky prints, in oversized and atemporal garment styles.
In my role I oversaw the production from concept to creation, including trend research and analysis; designing and developing prints and patterns; directing production and local and sustainable manufacture; and organising the promotional photo-shoots, including creating the set design.