ABOUT

The most comprehensive study of the most chosen FMCG/CPG brands, this report explores how shopping behaviours change under the lenses of geography and socioeconomics. This is the second year I have worked as the lead copywriter on this project, using research to compile features and interviewing global CEO's for copy.

This report was shared with Kantar's global clients (Mondelez, P&G, Unilever etc.) and also received pickup in media publications such as the Guardian and Huffington Post.