ABOUT

2021 began in just as crazy a way as 2020 left us, with the rise of the sea shanty trend. With it originating from a solitary video by a postman on TikTok, we wanted to celebrate him as part of the brand's existing #ItStartsonTikTok campaign.

The TV spot was turned around in 4 days (yes, 4 days!) from briefing and ideation to being delivered to broadcasters.