ABOUT

The challenge
Get cut-through in the hectic Black Friday market with a free LG TV offer using current Sky content – in press, online, TV, radio, retail and digital. Highlight that the offer runs for a full 8 days.

The solution
Seeing as Black Friday can involve queueing, hassle and even riots our campaign shows an easier way as Sky can take the stress out of Black Friday. We also developed a Sky Black Friday clock to clearly brand and countdown the offer.