ABOUT

The primary objectives was to build buzz around the limited edition can and drive online conversions on the Heinz to Home website, raise product awareness and drive a trial of Heinz Big Soup to increase market share and drive data capture for the Heinz mailing list to retarget consumers in the future with Heinz Big Soup messaging.

We decided to spoof the John Lewis Christmas Ad with a Heinz twist. The piece of video amassed over 505m social impressions, which made it the fifth most talked about Christmas campaign of 2021, all with a budget of zero.