About me
IN MY DAY JOB: I'M AN EXECUTIVE CREATIVE DIRECTOR LEADING A TEAM OF CREATIVES HERE IN LONDON AND AROUND THE GLOBE. I'VE TRANSFORMED DEPARTMENTS AND AGENCIES - ESTABLISHING TEAMS ACROSS EUROPE, EVOLVING CLIENT ROSTERS, DOUBLING IN SIZE AND BILLINGS.
AS ADEPT AT MANAGEMENT-LEVEL, AGENCY-BUILDING, DECISION MAKING, AS GRASS ROOTS CREATIVE CONCEPTS. FROM BUILDING AND RUNNING AWARD-WINING CREATIVE DEPARTMENTS FOR HOW WE WORK TODAY, TO CREATING AND PITCHING THE IDEAS THAT WILL BE REMEMBERED TOMORROW. I'M A LIFE-LONG LEARNER, WHO LOVES LEADING.
I'm a creative director with over 20 years adland experience of nurturing, building and running award-winning creative departments, whilst creating and pitching all manner of impactful creative. Working across the client mix and new business opportunities - from multi-platform to digital innovation. And I've gathered a few awards to my name to prove it.
I believe in the power of creative thinking, creative problem solving and creative leadership to change a business. My curiosity and ambition continues as a scholarship-winning MBA student at Berlin School of Creative Leadership.
Proud to have been a judge for Cannes Lions 2022, LIAs, D&AD, Creative circle, Creative Pool, Creative circle Gold jury, D&AD New Blood, Cannes Young Lions (iAPI), Creative Conscience, IPA Women of Tomorrow, Drum Dream awards and The Chip Shop to name a few. Also shortlisted for World's most creative women 2017.
I've been a speaker at Cannes Lions 2018, TEDx, IPA, EffWeek, AdWeek, IPA (Scotland), GroupThink, The Ivy Club and many many more. I'm even on a podcast or two for D&AD and the IPA, and am published in a book: Eat Your Greens
An active member of the creative community I work with many initiatives for change: SheSays from its small beginnings in London & in Sydney, piloting The Girlhood, IPA Talent & Leadership committee, The Girl Effect (Rwanda) or Creative Equals. Sat on the council for SheSays and now mentor again for Who's Your Momma here in London - as well as being the only female CD on the IPA Council in its 100 year history!
I keep the need for greater diversity in the search for better creative work, front and centre.
Take a mosey around my site, watch more of client ads and commentary films at YouTube, check me out on Creative Pool or LinkedIn & if you need a hand then drop me a line at
Skills
Art Direction, atl, Business Management, Communications, Creative Direction, Digital Marketing, Entrepreneurship, leadership, Out of home, poster, press, Public Speaking, Strategy Planning, transformation, TVCs
Sector Experience
Automotive, beauty, Booze, Charity / Not for profit, Fashion, Finance, FMCG, Media channels, New Media, telecomms
Awards
Best, Cannes Frontier, DMA Award Shortlist, Engage, Globes worldwide, IDM, isp, mcca, PMEA, Webby Award
Clients
Adidas, Allergan, BMW, Costa Coffee, Department of Health, Department of Transport, Direct line, Durex, Facebook, Grant's, gsk, Heinz, Home Office, Indeed, ING Direct, Instagram, Jamesons, Jupiter Asset Management, Martell, Maserati, Meta, Microsoft, NatWest Banking group, Nivea, Pernod Ricard, Post Office, Proctor & Gamble, PUMA, Rugby World Cup, Seat, Sky, Suzuki, The Girl Effect, The Glenlivet, TikTok, UEFA - women, Unicef, United Nations, Whatsapp
Trade Associations
IPA Council 2017-19, IPA Talent & Leadership commitee, Judge on Cannes Young Lions (iAPI), Judge on Creative Circle 2016, Judge on D&AD awards 2016, Judge on DMA awards, Judge on IPA Women of Tomorrow Awards 2016, Judge on New Blood, SheSays council 2018
Becky was recognised as an Industry Influencer on 15th March 2016
on 23rd February 2018 Project featured:How to maintain creativity in the age of remote working (AKA Learning to lead from a distance)
on 12th February 2021 Project featured:NatWest - Back her business
on 10th November 2022 Pro member:
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Becky has been a Contributor since 15th March 2016.