ABOUT

I re-wrote website copy for a premium product that was aimed at the artisan food crowd in Canada. Haskapa make premium food, drink, gifts and health and beauty product from the haskap berry, an oval super berry which is cultivate din Nova Scotia. I drew out elements of the local Mahone Bay area, and two core audience messages : that the products are a mix of health and hedonism which can be seen in the recipe cards, product descriptions and cocktail suggestions.