Becky Reynolds Creative

ABOUT

SMARTY’s latest instalment of its ‘Less Malarkey, More SMARTY’ campaign continues to take on the traditional telco market by championing no-nonsense mobile plans. On a mission to bring simplicity and trust to an industry known for confusion, SMARTY highlights the everyday malarkey we all face — brought to life through a humorous scenario that reinforces its commitment to keeping things simple.

MADEIT CREDITS

  • Smarty MobileClient
Project featured: on 8th July 2025

"Less Malarkey, More Smarty"

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