Becky Reynolds
Creative
ABOUT
SMARTY’s latest instalment of its ‘Less Malarkey, More SMARTY’ campaign continues to take on the traditional telco market by championing no-nonsense mobile plans. On a mission to bring simplicity and trust to an industry known for confusion, SMARTY highlights the everyday malarkey we all face — brought to life through a humorous scenario that reinforces its commitment to keeping things simple.
MADEIT CREDITS
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Smarty MobileClient
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Kit AltinChief Strategy Officer -

Maddie TarrantAccount Manager -

Vicky JanawayChief Client Officer -

Will NSenior Account Director -

Will NevillSenior Account Director -

The Gate London -

Jamie ElliottCEO -

Lucas PeonChief Creative Officer -

Lucy DonaghCreative -

Lucy DonaghCreative -

Rob BovingtonExecutive Creative Director -

Bruno CarramaschiStrategist -

Jake ArnoldDesigner -

Becky ReynoldsCreative
