ABOUT

Hector the Octopus was born on the Isle of Wight. I was contemplating my creative business evolution and how I wanted to represent my work and brand to the rest of the world. While out swimming in sea, one of the children dove at the waves and yelled "embrace the waves" and that was it Embrace the Waves designs was born. And what creature better to represent my brand than a fabulous Octopus! He now pops up regularly in my design work!