ABOUT

Roald Dahl’s Marvellous Children’s Charity needed a new website, as their previous site, hosted under the Roald Dahl Story Company, was no longer viable. The slow loading times and poor navigation were hindering key fundraising activities, leading to a significant drop in site visitors. Additionally, managing and updating the site was straining a small team with multiple responsibilities. The charity required a more efficient platform that would allow them to quickly update and publish content, ensuring smooth operation and supporting their vital work.

To address these concerns it was my job to create a brand new website for Roald Dah’s Marvellous Children’s Charity, which included:
• UX design
• UI Designs to reflect the look and feel of the charity
• Implement a simple and straightforward navigation bar to make it easy to find important information about the charity, its mission, its work, its team, and its incredible Roald Dahl Nurses
• Make the donation process quicker and smoother

The primary goal was to increase donations, but there was no clear call-to-action (CTA) to guide users toward quick contributions.

With the new website I wanted to make sure there was a strong emphasis on donations, incorporating a pop-up fast form that significantly reduced the time needed to donate. Additionally, I developed a new content section featuring patient and nurse stories to highlight the charity’s importance and impact. This project also presented a valuable opportunity to develop the charity’s independent brand, distinct from the ‘Story Company’.