ABOUT

The brief from Cancer Council NSW, was to highlight the fact that they were the first charity to support both breast and gynecological cancer.

Putting my thinking cap on with the creative director/copy writer, we brain stormed, problem solved and came up with some concepts to present to client. The winning idea – showcasing the ribbon wrapping and ‘protecting’ a womans’ breast and gynaecological areas – was then further scamped and worked up into a photography brief. Celebrity photographer Jez Smith came on board and it was definitely a career highlight to work with such an accomplished artist.

Art directing the photoshoot, choosing images, laying out the designs and implementing the creative across all campaign elements were the next steps I carried out in this job. The results are shown here and both creatives and client were very happy with the end result.