ABOUT

NOT TOO FULL A DIGITAL PRODUCT AGENCY AND VENTURE BUILDING COMPANY WE BUILD PRODUCTS THAT ARE NOT TOO FULL. A WISE MAN ONCE SAID, “PRODUCTS ARE LIKE GLASSES OF WATER.” AND WE SAID, “WHAT?” AND HE SAID, “IF YOU MAKE A GLASS OF WATER TOO FULL IT BECOMES DIFFICULT TO HANDLE AND USE – DIGITAL PRODUCTS ARE JUST THE SAME – PUT TOO MUCH IN AND THEY BECOME DIFFICULT TO HANDLE AND USE.” AND WE SAID, “WOW, THAT’S THE BEST WAY TO ARTICULATE LEAN PRODUCT DEVELOPMENT WE'VE EVER HEARD. LET’S FORM A COMPANY AND DO WHAT HE SAYS.” AND SO NOT TOO FULL WAS BORN AND WE BUILD PRODUCTS THAT ARE NOT TOO FULL.