ABOUT

Everything you need to move

Positioning
RocketVan is a London-based furniture removal and delivery business. Our objective was to make them London’s favourite, filling the gap between the traditional and characterless goliaths and the ever-increasing ‘man and van’ offerings.

Proposition
‘Everything you need to move’
Midway through the brand development, the owner suggested turning a redundant street-facing unit into a RocketVan shop. The RocketVan BoxShop was born and pointed us toward our proposition: ‘Everything you need to move’. It sums up the fact that RocketVan handles commercial and residential removals, storage and can even sell you boxes, bubble-wrap, tools and tape through its shop. And the high street presence was a great way of cross-selling the removals business.

Personality
Bold and progressive with a sense of fun. A genuine ‘can do’ attitude delivered with loads of energy and vitality.

Result
Since the rebrand, trade has increased by 300%. Plus the BoxShop has given the business a high street presence and maximised cross-selling opportunities.

BEAR + RocketVan
- Brand positioning
- Brand proposition
- Brand identity
- Brand architecture / language
- Brand guidelines
- Brand consultancy & guardianship
- Literature design
- Print advertising
- Print management
- Van livery
- Stationery design
- Signage
- Retail graphics
- Direct mail

MADEIT CREDITS

Who liked - RocketVan

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