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Our client wanted to mix grooming and sport. We were challenged to mix the two and decided to attempt to incorporate humour. The result was a 6-month campaign across various sports and scenarios synonymous with male grooming and specific sporting moments.

With each of these visuals used to advertise during major sporting events of 2018 (Anthony Joshua vs Parker, Wimbledon, Grand national, Champions League/world cup) we utilised the benefits of using a remington grooming product with successful sporting moments