ABOUT

To elevate the Beefeater Festival activation at All Points East with a surprise and delight hidden experience within their activation to drive FOMO and shareability.

We brought the Spirit of London to life with an immersive consumer experience: The Underground of Sound in a London Underground carriage

The Underground of Sound celebrates the London Underground and how it links all Londoners by both location and history. Guests were welcomed by high-energy performers as they enter the carriage and depart the ‘platform’ on a journey through the very best of London’s music scene.