ABOUT

Led the partnership as Key Brand Account Manager at Beano, overseeing the strategic development and delivery of the EE x Beano campaign in collaboration with Pitch Marketing. The partnership centred on giving Dennis the Menace his first mobile phone, using Beano’s iconic humour to reframe online safety for parents in a non-threatening, culturally relevant way.

The campaign addressed a critical insight: while a first phone represents opportunity for children, it represents risk for parents - over half of whom said they wouldn’t survive the online world if they were kids today. By embedding EE’s safety messaging into Beano’s storytelling, the campaign delivered education through entertainment across film, print, OOH and digital.