ABOUT

More and more, kids are looking for fully personalised and immersive ways to engage with the worlds of their favourite brands. As the world's longest-running comic, we asked ourselves how we could put our fans at the centre of their very own Beano adventure.

Upfront we had a vision of what we wanted to achieve; putting our fans at the very centre of their own Beano comic. We consulted with Beano Brain about kids' behaviours and what we should have front of mind as we developed the product.

Kids' interests vary widely which raised unique questions around creating a personalised book proposition. We identified the tech, and though clever, it bought with it limitations on what was possible in our short time frame. Our creative team of storytellers, illustrators, editorial and design then turned these inputs and limitations into a cohesive narrative experience that combined the best elements of a Beano comic with a personalised product, and obviously A LOT of jokes!

We hoped our first hyper-personalised book would be popular, but it quickly became our best-selling Christmas product. The creative team are now widening out the personalisation options of our first book and developing a suite of new hyper-personalised products. Our long-term pipeline has some exciting innovations that will come from the blend of new technology and our creative storytelling team.