ABOUT

How do you get attention in the noisy peak period when you don't have any media budget and it's 2020? Well you listen to the kids.

One of our readers decided that 2020 had been so bad that even grown ups needed Beano so that's what we did. We created a special edition of the comic for adults - BeanOLD which kids could pull out and give to an adult who needed a smile. The strip followed the adults of Beanotown as they prepared for the festive period and featured some special cameos from public figures who had dominated conversations in the year.

We just wanted to make people laugh and boy did we? By 10am Beano was trending on Twitter. It secured 400 media articles including a full segment on BBC Breakfast
and national media went mad for it with features in The Guardian, Metro, Mail Express, Sun, Mirror I, Daily Telegraph and The Times​.

The issue sold out so quickly that a reprint was ordered which sold on the Beano Shop. When that then sold out in 48hrs people were buying issues for up to £40 on eBay.

2020 was a difficult year for so many that we were pleased we could help bring smiles and help people share a laugh at the end of the year.