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Unum had developed an innovative business class seating solution, but its visual identity no longer reflected the quality, engineering and premium experience of the product. Our brief was to evolve the existing brand rather than reinvent it, creating an identity that could position Unum alongside the world’s leading airline seating manufacturers.ChallengeThe airline interiors industry is built on trust, precision and attention to detail. While Unum’s products were engineered to an exceptional standard, the brand lacked a consistent visual language that communicated the same level of quality. The challenge was to modernise the identity while retaining its existing brand equity and create a system that could work consistently across print, digital, sales and exhibition environments.SolutionsWe evolved the Unum identity into a refined visual system inspired by the comfort and sophistication of business class travel. At its heart, the Unum ‘U’ was transformed into a distinctive graphic device, framing imagery and creating a recognisable thread across every touchpoint. We also combined high-quality 3D seat renders with AI-assisted photography, bringing realistic passengers into the cabin environments and turning technical product imagery into more engaging lifestyle content. The result was a cohesive and flexible brand system that elevated Unum’s premium positioning and gave the business a consistent platform for campaigns, exhibitions, product launches and sales.