ABOUT

About the project
SIS (Sports Information Services) is a company which provides content and production services to the betting industry; such as horse racing, greyhound racing and esports content to betting shops in the United Kingdom and Ireland and other worldwide destinations.

Challenge
SIS had a brand name that described what it had historically offered to customers, but this was a company that had evolved to do more than just make supply horse racing and greyhound content. From live numbers, esports and trading services they needed a new and modern brand identity to support their rapid expansion and leadership of the rapidly evolving gambling sector.

Our Solution
Beach created a branded house strategy, to give each product its own distinctive look under the main brand umbrella. By doing this SIS are now able to deliver a concise message to both internal and external audiences for each of their products. With a newly defined architecture for each product, we developed brand guidelines to standardised the brand. We followed this with a tailored website and on-going marketing support across online and print communications.