ABOUT

About the project
Oliver’s is a top provider of safety solutions for construction sites in the UK. They offer everything from high-quality fencing and durable barriers to comprehensive site safety protocols and traffic management systems from a wide list of suppliers. Innovation is at the heart of what they do designing and manufacturing unique safety equipment you simply cannot get anywhere else. Known for their commitment to safety and efficiency, Oliver’s is a trusted partner for construction companies looking for reliable safety solutions.

Challenge
Oliver’s are a well established business supplying construction equipment to sites across the UK but they faced two big challenges: 1) Moving online was a huge change from their existing business model and 2) introducing a Sales service clashed with their recognised brand. This meant rebranding an existing business whilst simultaneously digitising their entire product catalogue to facilitate an online purchasing experience in the near future.

Our Solution
To tackle this, Beach took on a full rebranding and ecommerce project for Oliver’s. We designed a new logo and updated the typography to help communicate the full-scale modernisation of the business, without losing the strong reputation and visual consistency that customers recognise whilst adding new graphic elements, grid systems, and a fresh colour palette to give the brand a cohesive and modern look. Despite the tight deadline, we delivered the complete rebrand and e-commerce website in just six weeks, perfectly timed for the client’s upcoming pitch. Additional work included pulling the new brand through to a sleek PowerPoint sales presentation template for Oliver’s to use in pitches and meetings, supporting their sales and creating a consistent customer journey. These updates were thoughtfully planned and executed to boost Oliver’s market position, ensuring the brand stays recognisable as a trusted partner in the safety solutions industry.