ABOUT

About the project
MSL has rapidly become one of the most trusted UK partners for end-to-end Design, Manufacture and Inspect solutions and is renowned for providing products and services to some of the UK’s leading automotive, aerospace, manufacturing and educational organisations.

Challenge
Already a successful business, MSL decided that they needed to further develop their brand into 3 distinctive sub-brands. MSL 3D Scanning, MSL 3D software & MSL Metrology, each of these areas are a key pillar within MSL business model.​​​​​​​

Our Solution
Beach created a branded house strategy, to give each product its own distinctive look under the main brand umbrella. By doing this MSL are now able to deliver a concise message to both internal and external audiences for each of their products.With a newly defined architecture for each product, we developed brand guidelines to standardised the brand. We followed this with a tailored website and on-going marketing support across online and print communications.