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Lantmännen Unibake wanted to make an impact at Burger King’s annual EMEA Convention, showcasing its latest products and innovations to key decision-makers.ChallengeThe challenge was to create a memorable presence that demonstrated Lantmännen’s creativity and product innovation while keeping the brand visible before, during and after the event.SolutionsBuilt around the message “We’ve got your buns covered”, we created an integrated campaign spanning exhibition design, product literature, digital advertising and dedicated landing pages. The result was a bold, joined-up presence that put Lantmännen and its products firmly in front of Burger King’s EMEA audience.