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Hubtex, a long-standing leader in specialised material-handling equipment, approached us to create a campaign marking their 25th anniversary. The milestone presented an opportunity to not only celebrate the company’s legacy but also reinforce its position as an industry innovator. The brief was to develop a campaign identity that honoured Hubtex’s engineering heritage while signalling the ambition and forward momentum that continue to drive the brand today.ChallengeThe challenge was to avoid a typical anniversary celebration and instead use the 25-year milestone to demonstrate Hubtex’s continued momentum and relevance in a fast-moving industry.SolutionsAt the heart of Hubtex is a founder’s vision, to build material handling machines that don’t just move forward but propel the industry. This concept leverages the company’s roots, using Hubtex’s chevron logo to symbolise “moving forward” while tying it into their 25 years of innovation and leadership.