ABOUT

About the project
Holophane, a division of Acuity Brands, is a manufacturer of lighting-related products founded in 1898 in London, England. The company is a UK-based and US manufacturer of lighting fixtures for commercial, industrial, outdoor, and emergency applications.

Challenge
Holophane have invested considerable time in creating a new professional look to their branding. This has been applied to printed materials, brochures, downloads, spec sheets and other product materials used by their 16 strong sales team. The existing website is around 6 years old and originally built as an information portal for users looking to review technical information about the products. By Holophane standards it is neither “industry leading” nor “Innovative” and it out of step with their brand values or innovation, quality and service.

Our Solution
To create an industry leading website that will drive conversions for the sales team. Our process involved working with Holophane to analyze their customer personas and develop an online customer journey tailored to each segment. Our creative team produced a series of wire frames, demonstrating how each interface elements worked and signed off by Holophane’s stake holders before developing the new site.