ABOUT

For the launch event of Skylanders we created pinattas in the shape of the worst videogames baddy you'll ever hear of: Painyatta. Tweets with hashtag #hitpainyatta would trigger an arduino powered bat and the hit that would crush the pinatta would win a bundle of prizes. At the event parents were busy tweeting while children screamed "hit him in da face!". The event was streamed live on social media for people to take part "from home".