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VoucherCodes, the UK’s most trusted savings site, today announces its return to TV screens nationwide with its first ad in 12 years: ‘The Whisperer’. This playful, heart-warming ad, by creative and production agency Be The Fox, brings VoucherCodes’ core message to life: helping customers to save on the everyday, every day.
The TV ad launches as the third milestone in the brand’s refreshed strategic marketing approach, following its rebrand in January and the launch of its new loyalty proposition – VoucherCodes VIP – in March. The new TV ad encapsulates VoucherCodes’ personality and customer-centric approach perfectly through its new character, The Whisperer.
Instantly likeable, warm, curious, and friendly, helping people get the best deals and save money is what gets The Whisperer out of bed in the morning, and the TV spot brings this to life perfectly.
The ad takes viewers through a series of everyday shopping scenarios where The Whisperer is on hand to help people get the best deals and save money. From browsing travel sites for a holiday from your bed, to doing the online food shop at the kitchen table, to being in the bath and realising you’ve run out of your favourite beauty products – The Whisperer pops up and reminds people that VoucherCodes is there providing the best and most trusted range of working discounts on everyday purchases in just a few taps.
Megan Price, Co-Founder, Be The Fox, comments: “Because VoucherCodes tests all their codes by hand, our creative idea was to bring the humanity of the brand to the fore by giving it a trusted face: the lively, likeable, memorable character we developed in The Whisperer. Set in the homes of three online shoppers to make the spot super relatable, our nimble and experienced team filmed the ad in a single day.”
Jessica Read, Director of Brand & Communications, VoucherCodes, says: “Despite VoucherCodes being around for 16 years, we’ve not been on TV screens since 2012. In that time we’ve gone through many changes - including a full rebrand at the start of this year. For the creative, we were looking for something informative as well as engaging, allowing us to create emotional connections with both new and existing audiences with our bold new visual identity.
“We wanted to give VoucherCodes a face – one that’s trustworthy, helpful and a ray of sunshine who’s here to save you money. So when Be The Fox pitched ‘The Whisperer’ to us, it ticked every box.”
“We also wanted to bring a touch of light-heartedness to the ad, because, let’s face it, talking about saving money can be dry, but it doesn’t have to be! We wanted to show that pop of joy you feel when you clinch a great discount and save some money.”
A particularly important part of VoucherCodes’ ATL campaign is to remind customers about its trust messaging, something the TV ad specifically leans into. The hand checking of codes is an everyday practice for the brand, ensuring consumers leave VoucherCodes safe in the knowledge that their codes will work and with some extra pounds in their pocket.