ABOUT

The Fast 800, Dr Michael Mosley's science-based weight loss programme for better health, has launched a TV-led advertising campaign, created by Creative & Production Agency, Be The Fox to encourage people to change their lifestyle for the better in 2024.
Dr Michael Mosley's The Fast 800 is based on the latest science in nutrition and intermittent fasting and offers meal plans, workouts, and support for members. The multichannel creative showcases how people of all ages and from all walks of life can use the programme to help them lose and maintain a healthy weight and lifestyle.
The campaign will run until 31st January 2024 in the UK and Australia across TV, BVOD and social media platforms.
Calypso Haggett, CEO of The Fast 800:
“The New Year is the perfect time to raise awareness of The Fast 800 programme as people evaluate their lifestyles and set goals for a healthier 2024. We hope the creative shows how The Fast 800 is more than a tool for weight loss and improved health - it’s a pathway leading members to new found freedom and an entirely new lease on life.”
Diana Ellis-Hill, Co-Founder at Be The Fox, said: “As someone with a science and creative background I admire what Michael has produced with The Fast 800. It’s not a fad or quick fix, it’s a programme for people to adopt and maintain a healthy way of living and we wanted to reflect this in the creative.”