Be The Fox Brighton

ABOUT

Open, unabashed dialogue about women’s experiences of midlife and menopause are long overdue. When QVC, in partnership with Good HouseKeeping, enlisted our expertise to make an uplifting documentary series rooted in these historically taboo subjects, we were beyond happy to get up close and personal with Jo Whiley, Anita Rani, and Gabby Logan to talk candidly and joyously about the passions, hobbies, and confidence that have flourished for them in their 40s and 50s.
The series is part of QVC’s broader digital-first campaign, Turn to Face the Change, in collaboration with Uninvisibility, to support and champion women as they move through midlife. Our 75% female identifying crew - we continue to fight the good fight! - managed the entire production, from casting and contracts to storylines, locations, and post-production.

MADEIT CREDITS

Who pooled - Good Housekeeping x QVC: Turn to Face The Change