ABOUT

THE ASK
Support the launch of Bulldog’s Skincare’s latest sustainable shaving innovation – the new Glass Razor – with creative that brings to life the beautifully crafted, environmentally responsible new product that men can show off on their bathroom shelf.

THE ANSWER
With every razor handle being crafted using at least 70% recycled glass from durable beer bottles and being fully recyclable, we created an animation and hero image that powerfully illustrates the incredible innovation and sustainable design of the new glass razor.

Our animation shows a beer bottle beautifully melting like lava and reforming into the new glass razor, with a voiceover delivered by the funny and distinctive voice of the Telepathic Bulldog – the brand’s truth-saying brand ambassador.

The creative is being used across digital, PR, OOH and in-store to support the launch of the innovative product in stores across the UK.