ABOUT

An emotive & relatable brand 
Establishing pharma company Boehringer Ingelheim (BI) as a champion of both human and animal health while sparking positive social media conversations about the company saw the BCW team creating an emotive campaign which smashed all targets and catapulted BI into a globally recognized brand.
The special relationship
Insights revealed 68% of pet owners say their animal helps improve their quality of life –yet research across four markets revealed owners were not aware of BI or its role in human and animal healthcare. 
Ensuring all BI’s focused disease areas were represented (Diabetes, Cancer, Stroke, COPD & Systemic Sclerosis) we crafted five videos highlighting the ‘unique bond’ between patients and their pets. The heart-warming case studies included tales of horses in the snow, a nervous cat that hid in a cupboard and a dog the size of a bear. 
Brand recognition for BI
Twenty countries across all five continents launched the campaign across Facebook, LinkedIn, Twitter, YouTube, Instagram, WeChat, TikTok and more. In the first month, the campaign reached 5M+ people with 2M viewing A Unique Bond video content. A massive 500k sought out more information about BI with visits to the corporate website while 25% of people reacting to the campaign on Facebook shared the videos with their own communities. 
A Unique Bond achieved a 37% increase in positive brand recognition – taking BI into brand recognition territory it had previously not experienced.
*campaign ongoing – results not final & represents only 6/20 markets