ABOUT

MasterCard were building a website through which they would offer market-leading applications and services to their small business customers.

I helped the key stakeholders through the process of identifying the best key sales messages, which would be used on the website homepage, and in an email campaign to compel customers to take up this new offering.

You can find out more about this project, and all my other projects, on my website. Please contact me to ask for the web address.