ABOUT

Challenge
Competition in the payments market is fierce. And with SMEs representing the longtail of businesses, winning their favour is key to staying ahead. We needed to reengage them by reasserting Worldpay from FIS as a payments partner with the experience and technology to help them thrive.

Create
Our creative platform, ‘Where Greatness Happens’, was the rallying cry for our impactful above-the-line campaign, which positioned payments by Worldpay as the fuel for SMEs’ success.

Activate
We spread the word through press, radio, digital display and billboards, as well as internally, using employee campaign launch kits. We then laddered this down into our lead gen activity, which adapted this concept for use across digital display and social.

Result - 66 million reached. 21% increase in web sales. 35% increase in organic web traffic