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NetApp is a global leader in data storage. What many of its customers aren’t aware of, though, is that it also has a rich array of cloud and hybrid cloud services. We needed to change this.

With the auto industry generating vast pools of data, the business model is shifting from selling cars to monetising data. We had to connect with technical and manufacturing leads with relevant themes positioning NetApp as a driver for business change.

Our value proposition of ‘Connecting your data to accelerate transformation’, addressed the challenge of keeping pace with rapid change. We created messaging for key personas, as well as a hard-hitting campaign that spoke to the data challenges of the businesses.